We build travel brands for the passion economy

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Our Brands

We empower iconic people and brands to create and sell travel experiences.

Fitness

Equinox

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Travel for those who want it all.

Culture

Culture trip

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Intimate trips for the culturally curious.

Football

Eric Cantona

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The most passionate football trips on Earth.

Crypto

Bitso

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#makecryptouseful

Solo travel

Flashpack

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Boutique group adventures for solo travellers.

Wellness

Third space

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Physical challenges in remote locations.

Meditation

Light Watkins

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Deepen your meditation practice.

Music

Beat Hotel

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Global get-togethers around music and culture.

NGO

Seeds of peace

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The home for practical action to upend conflict.

Wine & Spirits

Pernod Ricard

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Coming Soon

Jewish Heritage

Roots of ima

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Coming Soon

Yoga

High Yoga

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Coming Soon

Our Team

We are brand strategists and travel professionals from innovative companies in marketing, travel, and tech.

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volkswagen
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Our Investors

We are backed by global leaders in hospitality and the passion economy space.

Convivalite-ventures

San Francisco, USA

L&-investors

Salzburg, Austria

Shorooq-investors

Abu Dhabi, UAE

BY-Investors

Beirut, Lebanon

Flat6Labs

Abu Dhabi, UAE

“I wanted to create the most passionate football experiences on Earth. DHARMA brought my vision to life.”

– ERIC CANTONA
GLOBAL SPORTS ICON AND CREATOR OF LOOKING FC

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We Keep Good Company.

seek.dharma

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Find Your Place.