We build travel brands for the passion economy

Our Brands
We empower iconic people and brands to create and sell travel experiences.
Fitness
Equinox

Travel for those who want it all.
Culture
Culture trip

Intimate trips for the culturally curious.
Football
Eric Cantona

The most passionate football trips on Earth.
Crypto
Bitso

#makecryptouseful
Solo travel
Flashpack

Boutique group adventures for solo travellers.
Wellness
Third space

Physical challenges in remote locations.
Meditation
Light Watkins

Deepen your meditation practice.
Music
Beat Hotel

Global get-togethers around music and culture.
NGO
Seeds of peace

The home for practical action to upend conflict.
Wine & Spirits
Pernod Ricard

Coming Soon
Jewish Heritage
Roots of ima

Coming Soon
Yoga
High Yoga

Coming Soon
Our Team
We are brand strategists and travel professionals from innovative companies in marketing, travel, and tech.




Our Investors
We are backed by global leaders in hospitality and the passion economy space.

San Francisco, USA

Salzburg, Austria

Abu Dhabi, UAE

Beirut, Lebanon

Abu Dhabi, UAE
“I wanted to create the most passionate football experiences on Earth. DHARMA brought my vision to life.”
– ERIC CANTONA
GLOBAL SPORTS ICON AND CREATOR OF LOOKING FC
